Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports - Reuters

Amazon is reportedly in advanced discussions to acquire Decart, an artificial‑intelligence startup. The potential transaction is valued at roughly $7 billion. Decart focuses on generative‑AI technologies that enable businesses to create and deploy AI‑driven content and applications.

If completed, the deal would be one of Amazon’s largest acquisitions in the AI sector, fitting within its broader strategy to expand cloud‑based AI services and tools. The discussions are said to be at an advanced stage, though no formal agreement has been announced.

Both companies have not issued public statements confirming the talks. The proposed acquisition remains subject to customary closing conditions, including regulatory approvals and shareholder consent where applicable.