Beats and The Pokémon Company announce Pikachu-themed speaker
Beats by Dre and The Pokémon Company have unveiled a collaborative Beats Pill speaker featuring Pikachu and Mimikyu designs. The product is scheduled for release on October 15 at a price of $149.99.
First reported 1 day ago · latest update 2 hours ago
With official confirmation of a Pikachu-themed Pill speaker from Beats by Dre, it would only appropriate to christen it by playing the Pokémon theme song. Beats posted a short teaser on its social media accounts showing a shadowy silhouette of a pill-shaped Bluetooth speaker, accented by yellow lightning that's likely from a familiar familiar.
In a nod to Pokémon's unforgettable slogan, the post only reads, "Time to catch something new." Before this confirmation, the rumors of a collaboration between Apple and Pokémon were spurred by the mascot's visit to the Apple campus during its August hardware event. Even though the visit was pegged as Pikachu meeting Apple execs Tim Cook and John Ternus, many fans expected a potential product collab. Rumors continued after a Facebook user posted a photo of a Beats Pill package with a Pikachu theme in a shopping cart.
We finally have some answers in the form of a mysterious Pill speaker, but Beats didn't offer a release date just yet. However, considering the cultural impact of the franchise, it's a smart move from Apple to bring more buzz to the Beats Pill, which was brought back from the product graveyard in 2024 and sells for $150.
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Beats is collaborating with Pokémon for a Pikachu-themed Pill speaker
The collab we've all been waiting for ever since Tim Cook met up with Pikachu.
22 hours ago · staff@engadget.com (Jackson Chen)Apple and Pokémon Tease Special Pikachu-Themed Beats Pill Speaker
Beats today shared a short video teasing a new collaboration with Pokémon, and it appears this will be for a Pikachu-themed Beats Pill speaker. "Time to catch something new," the video title says. The short clip shows a Beats Pill speaker and Beats and Poké Ball icons side by side. Earlier this month, Pokémon content creator BritBratTV shared two photos of an alleged Pikachu-themed Beats Pill speaker box at U.S. retailer Target, so that is likely what this teaser video is for. A release date has yet to be disclosed. Apple re-released the Beats Pill in 2024, after discontinuing the previous ve…
1 day ago · Joe RossignolPokémon x Beats: Where to buy Pokémon collab that turns the Beats Pill into a Pikachu-themed speaker
Beats by Dre and The Pokémon Company officially revealed the Pokémon x Beats Pill speaker featuring Pikachu and Mimikyu. Dropping Oct. 15 for $149.99.
2 hours ago