Beats partners with The Pokémon Company for a special‑edition Beats Pill speaker
Beats announced a collaboration with The Pokémon Company International to release a limited‑edition Beats Pill speaker featuring Pokémon branding. All outlets report the partnership and describe the product as a cute, collectible audio device.
First reported 1 hour ago · latest update 1 hour ago
How do you milk out a two-year-old portable Bluetooth speaker? If you’re Beats, you partner up with Pokémon and release this special-edition Pill wireless speaker featuring Pikachu and Mimikyu.
Neither Beats or Pokémon are saying the special-edition speaker is part of the 30th anniversary of Pokémon, but come on. You’re telling me Polaroid, Fitbit, and now Beats doing special-edition Pokémon versions of their latest gadgets isn’t some kind of celebration of the franchise?
As the resident sucker for all things Pokémon and tech here at Gizmodo, this gray Beats Pill with the two pocket monsters is calling to me. It’s especially calling to me because it doesn’t cost a premium over the regular Beats Pill. It’ll cost the same $149.99 when it launches on Oct. 15 at Apple.com and Target.
Other than the Pokémon makeover, which also includes charms such as a Poké Ball, lightning bolts, and the Beats “b” logo, the Beats Pill is identical to the regular model. It’s IP67 water and dust-resistant, so it’ll work fine in the shower or at the beach, it gets up to 24 hours of battery life on a single charge, and it also doubles as a battery bank for charging up other devices like phones. You can also pair two Pills together for twice the volume or stereo mode for distinct left- and right-channel separation.
Even the packaging is adorable. Ugh. It’s so hard for me to resist stuff like this when companies go the extra mile with the box. I know it’s just a box, but just look at it:
And it comes with some nice stickers?! My wallet is screwed.
Citations · 3 reports from 3 outlets
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How Can Anybody Resist This Special Edition Pokémon Beats Pill Speaker?
It's too damn cute.
1 hour ago · Raymond WongBeats and Pokémon team up for new special-edition Beats Pill
Beats is teaming up with The Pokémon Company for a special-edition version of the Beats Pill. Beats says this collab is “here to unleash the energy of your music, inspired by the power of Pikachu’s brightest spark and the depths of Mimikyu’s mystery.” more…
1 hour ago · Chance MillerBeats and Pokémon Team Up for Special-Edition Beats Pill Speaker
Following a teaser yesterday, Apple's Beats brand has now officially announced its latest collaboration, this time with The Pokémon Company International for a special-edition Beats Pill speaker featuring Pikachu and Mimikyu on the speaker's grill. The Pokémon x Beats Pill launches this Thursday, October 15, and it will be available at the same $149.99 price as other Beats Pill variants. Aside from the Pokémon artwork, the speaker is otherwise a standard Beats Pill with a gray body and grill, although it does also come with bespoke Pokémon charms including a Poke Ball, the Beats "b" logo, and…
1 hour ago · Eric Slivka