Smart ring maker Oura reveals revenue surge in US IPO filing - Reuters

Oura Health, the Finnish company that produces a wearable smart ring for health monitoring, filed paperwork for an initial public offering that disclosed a rapid increase in revenue over the past year. The filing shows that the firm’s total revenue rose sharply, reflecting strong demand for its device and related subscription services.

According to the filing, Oura’s revenue grew by more than 70 percent year over year, reaching approximately $100 million in the most recent twelve‑month period. The bulk of the increase came from a surge in subscription revenue, which more than doubled as existing users added paid health‑tracking plans and new customers signed up after purchasing the ring.

The company reported that the number of active Oura rings in circulation expanded significantly, with the total installed base surpassing one million units worldwide. Growth was driven by heightened consumer interest in personal health data, as well as partnerships with corporate wellness programs and health insurers that have begun offering the ring to employees and members.

Oura’s filing also highlighted its expanding international presence, noting that sales outside of its home market of Europe now account for a majority of its revenue. The company’s management indicated that it plans to use the proceeds from the IPO to invest in research and development, broaden its product lineup, and increase marketing efforts in the United States and other key regions.

Analysts reviewing the filing said the revenue trajectory underscores the growing appeal of wearable health technology, while also noting that Oura will need to sustain its subscription growth and manage competition from larger smartwatch manufacturers as it transitions to a publicly traded company.