A foldable iPhone: John Ternus’s first test as Apple CEO - Financial Times

Apple is preparing to launch a foldable iPhone, a product that will serve as the first major test for its newly appointed chief executive officer, John Ternus. The upcoming device marks Apple’s entry into the foldable smartphone segment, a market that has been dominated by rival manufacturers.

The foldable iPhone is expected to carry a price tag of approximately US$2,000, positioning it at the high end of the premium smartphone market. Pricing details have been confirmed as part of the product’s initial specifications.

Ternus assumed the role of Apple’s chief executive only recently, and the foldable iPhone launch will be his inaugural opportunity to steer a flagship product through market introduction. The performance of the device is anticipated to be a key indicator of his leadership during the early phase of his tenure.

The introduction of a foldable device expands Apple’s product portfolio into a category that has seen limited adoption among consumers, despite growing interest in flexible-screen technology. Competitors have already released foldable models, and Apple’s entry is expected to intensify competition within the segment.

Industry observers will monitor sales figures, consumer reception, and supply-chain dynamics following the launch to assess both the commercial viability of the foldable iPhone and the effectiveness of Ternus’s strategic direction at the technology company.