Red Bull sues Indian regulator over 'energy drink' label ban - Reuters

Red Bull has filed a petition in the Delhi High Court challenging a recent order by the Food Safety and Standards Authority of India (FSSAI) that prohibits the use of the term “energy drink” on the labels of high‑caffeine beverages. The company argues that the ban on the label could halt its business operations in the country.

The regulator’s directive, issued in June, requires manufacturers of drinks with high caffeine content that are marketed as “energy drinks” to cease using that description. The move is part of a broader crackdown on such products, which the authority says need to meet specific safety standards before being marketed under that category.

In its filing, Red Bull contends that the prohibition infringes on its commercial rights and could effectively bring its Indian operations to a standstill. The company maintains that its product complies with existing food safety regulations and that the label ban is disproportionate.

Industry analysts note that the Indian market for energy drinks is projected to reach $1.6 billion by 2028, making the outcome of the case significant for both domestic and multinational players. The ban, if upheld, could reshape labeling practices across the sector.

The court has not yet delivered a judgment, and the case remains pending. Both parties await a decision that will determine whether the “energy drink” label can continue to be used on high‑caffeine beverages in India.